Samba town is situated on range of Shivalik Hills alongside the National Highway on the bank of river Basantar at a distance of 40 kilometers from Jammu city. The District Samba is bounded by District Udhampur in the North, District Kathua in the East, Tehsil Jammu and Bishnah of District Jammu in the west, while on the southern side, it has International Border with Pakistan. About two third of the area of District Samba is Kandi & rain fed. The area on southern side downside the National Highway is irrigated through Ravi Tawi Irrigation Canal network and contributing towards major cereal crops and vegetable cultivation as special focus has been assigned by the Govt. of India, Ministry of Water Resources through Command Area Development Department.

An Industrial Growth Center has been established on the bank of river Basantar at Samba. A number of Small & Medium Scale Industrial Units have been established and have provided job opportunities not only to the educated unemployed youth, but also to the skilled and un-skilled labourers. To protect the traditional art of the area, the Government has established a Handloom Development Project at Samba and is providing employment opportunities to a large number of traditional weavers of Samba town who are earning their livelihood by way of weaving of clothes for the project. Samba is also famous in traditional Calico Printing, where local made dyes are used for printing weaved cotton fabrics.